After two decades in global oil and gas — leading complex service operations for major international companies — Ross Gordon saw the same pattern everywhere:
Brilliant teams trapped in bureaucracy.
High-value people buried in low-value work.
Rising costs, falling efficiency.
That insight became the foundation for AssistIQ — a smarter way to operate.
Combining Ross’s global experience leading service operations with Paulene’s expertise in systems design and automation, we built a model that removes waste, simplifies workflows, and keeps businesses lean, responsive, and profitable.
“We created AssistIQ because we’ve lived the inefficiencies firsthand — and we knew there had to be a better, more intelligent way to run a modern business.”
— Ross & Paulene Gordon, Co-Founders
