Legal - Privacy Policy

1. Who we are

Assist IQ is a trading name of PCMG Consulting Services Ltd, a company registered in Scotland (company number SC852814) with its registered office at 5 St Murdochs Crescent, Arbroath, Angus, DD11 5DA. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, PCMG Consulting Services Ltd is the data controller for personal data collected through this website and in the course of providing our services. You can contact us about anything in this policy at hello@assistiq.co.uk.

2. The data we collect

We collect and process the following categories of personal data:

• Contact and enquiry data. Your name, email address, phone number, business name and anything you include in a message when you contact us, book an AI Operations Day or join a waitlist.
• Newsletter data. Your email address when you subscribe to our newsletter, used only to send the occasional emails you signed up for. Every email includes an unsubscribe link, and unsubscribing removes you from the list.
• Engagement data. If you become a client: information about your business, its processes and its systems that you share with us so that we can deliver the services, governed by a written agreement.
• Onsite observation data. During an AI Operations Day, this notice also covers what we see and hear on site: what the owner and the staff taking part tell us, and the workflows, documents and systems you choose to show us. That may include personal data about your staff and, incidentally, about your customers. We take our own written notes in order to produce the Opportunity Map, and we ask for copies of your material only where you agree it is needed. We do not take system access, and no system is connected or changed during the day.
• Usage data. Technical information about how this website is used, such as pages visited and approximate location derived from IP address, collected through analytics tools where you consent. See the Cookie Policy for details.

We do not knowingly collect data from children, and this website is not directed at them.

3. How we use it, and our lawful bases

• To respond to you and deliver services (contract, or steps taken at your request before a contract).
• To run and improve this website and our marketing (legitimate interests, or consent where analytics cookies are involved).
• To keep records we are required to keep, such as accounting records (legal obligation).
• To send you information you have asked for. We do not send marketing emails without a lawful basis under the Privacy and Electronic Communications Regulations (PECR), and you can opt out at any time.

4. Who we share it with

We do not sell personal data. We share it only with service providers who process it on our instructions, such as hosting, email, scheduling, CRM and analytics providers, under contracts consistent with UK GDPR. Where a provider processes data outside the UK, we rely on adequacy regulations or appropriate safeguards such as the International Data Transfer Agreement or standard contractual clauses with the UK addendum.

A specific point for our client work: each client’s business data is kept separate. We do not pool one client’s data with another’s, and we do not use one client’s information to operate another client’s systems.

5. AI systems and your data

Our services involve AI systems acting on business data inside our clients’ own tools. Where we act as a processor of personal data contained in a client’s systems, we do so under the client’s instructions and a written agreement. We do not use personal data processed for one client to train systems for anyone else.

We may also make an AI chat assistant available on this website to answer common questions. If we do, it processes what you type only to respond to you in that conversation, it runs on our controlled, business-grade AI tools that do not train on your data, and we do not use it to build a lasting store of personal data. It is not a place to share sensitive information, so please do not enter personal or confidential details into the chat; anything you share to progress an enquiry is handled as set out in this policy.

6. How long we keep it

Enquiry data is kept for as long as needed to handle the enquiry and for a reasonable period afterwards. Client engagement data is kept for the duration of the engagement and as required for legal, accounting and insurance purposes, typically six years. Analytics data is retained according to the settings described in the Cookie Policy.

7. Your rights

Under UK data protection law you have the right to:

• Access the personal data we hold about you
• Have inaccurate data corrected
• Have data erased in certain circumstances
• Restrict or object to processing in certain circumstances
• Data portability in certain circumstances
• Withdraw consent at any time, where processing relies on consent

To exercise any of these rights, email hello@assistiq.co.uk. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk), although we would appreciate the chance to resolve any concern first.

8. Security

We take appropriate technical and organisational measures to protect personal data, including access controls, encrypted transmission and the data separation practices described above. No system is perfectly secure, and we will notify you and the ICO of any breach where the law requires it.

9. Changes to this policy

We will update this page when our practices change and revise the date at the top. Significant changes will be flagged on the site.