Short, honest pieces on running businesses with AI employees, agents and automation: what we are building, what we have learned, and what we would tell a friend. Written by the people doing the work. Press releases and media coverage live here too, filed under Media as they happen.
Insights
Deploying Claude Code across a company is eight decisions, not an install. Here is the deployment decision document we use, the security questions a client will ask you, and what Anthropic assesses before it issues its Claude Code partner badge.
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Insights
The Claude Certified Associate exam is proctored, closed book and scored out of 1000. The surprise is what it weights most heavily: not writing prompts, but knowing when the answer is wrong and when a human has to check it.
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Claude Enterprise buys single sign-on, provisioning, compliance tooling and admin control. For most businesses under fifty people the Team tier is the right floor and Enterprise is money spent early. Here is where the line actually sits.
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Custom software used to fail the small business test on time and cost, so owners bought the off-the-peg tool and changed how they worked to suit it. That trade-off has stopped being necessary.
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What building compliance-grade systems for an oil and gas well intervention firm taught us about AI automation for every other business: design the system so the record produces itself.
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We handed Anthropic Fable 5 and OpenAI GPT-5.6 the same brief and design system and asked each to build a complete website in one shot. Both produced a full 14-page site with zero build errors. Here is how they differed, and why the one-shot production website is already here.
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Most businesses have not adopted AI. Their staff have, on personal accounts the business cannot see. What that actually exposes, what it does not, and the one-week fix.
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We publish when we have something worth your time, not on a content calendar. Every post here is real work, really shipped, or a straight answer to a question clients actually ask.
Not a discovery call. Not a pitch with a calendar link. Five questions about how your business actually runs, and it costs nothing. Ross reads every enquiry himself and replies within one working day with a straight first answer: what looks worth automating, and what doesn’t.
If it looks like we can genuinely help, the next step is the AI Operations Day: one working day inside the business, followed by a written Opportunity Map. It shows what is hurting, what should stay human, and the best one or two jobs to prove first. That part comes later, and only if it makes sense for you.
Free to ask. No obligation. Ross replies personally within one working day.