AI Receptionist - Your business misses enquiries every day. This stops that.
When you’re on site, in a meeting, or unavailable, the AI receptionist picks up, captures the enquiry, qualifies it, and follows up until you have an answer. Everything goes into one record.
Trades businesses first. No commitment. Ross replies to every enquiry personally.
The missed-call maths - You already know what a ringing phone costs.
We are not going to quote you an industry statistic. Do your own arithmetic instead, with your own numbers. It takes ten seconds and it is more honest.
- Count the calls you miss in a week. Not the ones you remember missing. Check the phone. Most busy owner-operators are surprised by the real number, because the misses happen precisely when you are too busy to notice them.
- Multiply by what a job is worth. A missed call is not a missed call. It is a missed job, because the caller does not leave a voicemail and wait. They ring the next name on the list, and the fastest answer usually wins the work.
- That number, every week, is the problem. Not a technology problem. A physics problem: you cannot answer the phone and do the work at the same time. The AI receptionist exists so you never have to choose.
What it does - Every enquiry answered. Every lead followed.
The AI receptionist is the front-door role of the Managed Service, and the single highest-impact AI employee for most local businesses. Here is the job description.
| The job | How it runs |
|---|---|
| Missed-call text-back | The moment a call rings out, the caller gets a personalised text from your business: who you are, and what you need to know about their job. |
| Enquiry capture, any hour | Website forms, emails and messages get an immediate, relevant reply. The 9pm enquiry is qualified before your competitor has heard their alarm. |
| Lead qualification | The right questions get asked up front: the job, the location, the timeline. When you call back, you already know what the conversation is. |
| Follow-up until an answer | No reply is not a dead lead. Well-timed chases go out automatically until the enquiry becomes a yes or a no. |
| Everything logged | Every call, text and enquiry lands in one record, so you can see exactly what was handled while you were working. |
We’re building this for trades businesses first.
The AI receptionist is being built for trades businesses right now. Electricians, plumbers, builders, joiners, renovation firms: the people who are on site all day and genuinely cannot answer the phone.
Joining the waitlist means you get first access when it opens, at a founding price, with a direct conversation with Ross before anything is built for your business.
There’s no commitment in joining the list. You tell us a bit about your business, and Ross replies personally to say whether you’re a good fit for the first cohort.
No commitment. Ross replies within one working day.
Not ready to wait? If you want to move now, the AI Operations Day is the way to find out what’s actually worth building for your business. It covers far more than the receptionist, because we spend a day watching how the work moves before recommending anything.
What this doesn’t fix - What this doesn’t fix.
A receptionist, AI or human, cannot fix a price problem, a quality problem, or a visibility problem. If your phone isn’t ringing, this isn’t the starting point.
- A price problem. If customers are walking on price rather than speed, answering faster will not change the answer. That is a positioning conversation, not an automation one.
- A quality problem. If the work itself is why customers do not come back, a better front door makes that worse, faster. Fix the job first.
- Something else altogether. We won’t pretend it’s a person. Every conversation is clear that it’s an automated system. If your problem is something else, the AI Operations Day is the better starting point. A day inside the business tells you what is worth building for your specific situation.
Questions we get asked about the AI receptionist.
Trades businesses ask the sharpest questions. Here are the four we hear most.
Is the AI receptionist just a chatbot?
No. A chatbot sits on a website waiting to be typed at. The AI receptionist takes action on real events: a missed call triggers a text within seconds, an enquiry triggers a reply and a qualifying question, silence triggers a follow-up. Everything is logged so you can see what was handled. It is a working role, not a widget.
Will customers know they are talking to an AI?
We do not pretend it is a person. Messages are clearly from your business, written in your voice, and they never claim to be human. What customers actually notice is speed: a reply in seconds instead of a voicemail that never gets returned. Being answered quickly and clearly is what stops them calling the next number.
What kinds of business does it work for?
It is built for businesses where the phone is how work arrives and the owner is too busy doing the work to answer it. Trades first: builders, electricians, plumbers, cleaners, landscapers. It fits salons, clinics, letting agents and similar local services just as well. If slow replies are costing you jobs, it fits.
What does it cost, and when can I get it?
The productised AI receptionist relaunches in September 2026, trades businesses first, and the waitlist is open now. We publish one price: the AI Operations Day at £750 per day, which is also how businesses start with us before September. Pilots, builds and multi-site engagements are scoped to the work and priced in writing before anything starts, so you are never quoted blind.
Start with a free enquiry
Not a discovery call. Not a pitch with a calendar link. Five questions about how your business actually runs, and it costs nothing. Ross reads every enquiry himself and replies within one working day with a straight first answer: what looks worth automating, and what doesn’t.
If it looks like we can genuinely help, the next step is the AI Operations Day: one working day inside the business, followed by a written Opportunity Map. It shows what is hurting, what should stay human, and the best one or two jobs to prove first. That part comes later, and only if it makes sense for you.
Free to ask. No obligation. Ross replies personally within one working day.