Industries · Trades - An AI employee for your trades business

Assist IQ builds and manages AI employees for trades businesses across Scotland: electricians, plumbers, builders, joiners, cleaners and renovation firms. While you are on the tools, the system answers the missed call in seconds, qualifies the job, chases the quote and asks for the review. You focus on the work. It handles the part that piles up at the end of the day.

Tell us what is slowing you down

The problem - You cannot wire a house and answer the phone at the same time.

Out the door by seven. On site all day. Six calls, four missed. By the time you are back in the van, two of those callers have booked someone else. That is not a discipline problem. It is physics.

The evening shift nobody pays for. Quoting at 9pm. Replying to messages at 10. Chasing an invoice before bed. The trade is the day job; the admin is the second one.
Quotes that die of silence. You priced it, you sent it, you got busy. Nobody chased it, so nobody won it. The follow-up you never send is the cheapest job you never get.
Great work nobody can see. Twenty years of quality and a handful of reviews, because asking feels awkward and there is never a right moment. Meanwhile the competitor with average work and ninety reviews gets the call.

The fix - An AI employee that works the hours you're on the tools.

Not a chatbot on your website. A working AI employee connected to your phone number, your calendar and your records, doing the front-of-house job while you do the real one.

Missed calls answered in seconds. The AI receptionist texts the caller back the moment the call rings out, asks what the job is, and captures the lead before they dial the next number on the list.
Quotes chased until they answer. Every quote gets a polite, well-timed follow-up sequence until it is a yes or a no. You see the answer, not the chasing.
Reviews asked for at the right moment. Job marked done, review ask goes out. Consistently, every time, without you having to have the awkward conversation.
The admin filed as it happens. Enquiries sorted, records updated, bookings in the calendar. When you call back, everything you need to know is already there. All of it is part of the Managed Service, which we run for you.

Straight answer

We have not published a trades case study yet. We will not invent one.

What we can show you is the same system doing the same jobs in businesses we run. ScottishWill handles every enquiry, chase and piece of admin automatically, and one person runs what would otherwise take four. HALO Intervention Services took field operations off paper and onto compliance-grade digital processes. PCMG Property chases its own gas certificates without a human remembering.

Enquiry in, answer out, follow-up until done. The job is the same in a van as it is in an office. When our first trades clients agree to be named, their numbers will be on the proof page, and not before.

See what is running today →

Questions trades businesses ask us.

Asked from the van, usually. Straight answers below.

Is this just an answering service with a fancier name?

No. An answering service takes a message, and the message becomes your evening admin. An AI employee qualifies the lead, replies in your voice, books the callback or survey into your calendar, updates your records and chases the quote afterwards. A message-taker is a dead end. This is a working system that finishes the job it starts.

What happens when a customer asks something it cannot handle?

It flags the conversation to you instead of guessing. You set the rules: complex surveys, unusual jobs and anyone who wants the person doing the work get handed straight to you, with the details already gathered. The repeatable enquiries get handled. The exceptions get escalated. That split is the whole design.

I am a sole trader. Is this for businesses bigger than mine?

It is built for exactly your size. The gap between your phone ringing and someone answering it does not care whether you have one van or four teams, and a sole trader feels the missed jobs hardest because every enquiry is yours. Good at the trade, buried in the admin: that is who this is for.

What do I actually have to do to get it running?

Tell us about your business first: five questions, free, and Ross replies within one working day. If it makes sense, the AI Operations Day follows: one working day at £750 per day, spent following the work through the office, the field and the handoff between them where that is practical. Within five working days you get a written Opportunity Map, and the full fee is credited against a qualifying pilot or build within 60 days. If we go ahead, you give us access to your phone number and calendar, and it goes live within days.

Start with a free enquiry

Not a discovery call. Not a pitch with a calendar link. Five questions about how your business actually runs, and it costs nothing. Ross reads every enquiry himself and replies within one working day with a straight first answer: what looks worth automating, and what doesn’t.

If it looks like we can genuinely help, the next step is the AI Operations Day: one working day inside the business, followed by a written Opportunity Map. It shows what is hurting, what should stay human, and the best one or two jobs to prove first. That part comes later, and only if it makes sense for you.