About us - Built for our own businesses first.
Ross Gordon built these systems because he needed them. ScottishWill, HALO Intervention Services and PCMG Property all run on the method before any client ever did. We are not a consultancy with a slide deck. We build and run systems for owner-led businesses with a team, because that is what we are.
The operator philosophy - Ship first. Manage what you shipped. Say what doesn't work.
The AI industry has an agent-washing problem: plenty of agencies relabelled what they already did and added AI to the name. Our philosophy is the opposite, and it has three rules.
- Working systems, not demos. Every system we build has a job, a scope, checks on its output and a person accountable for it. It leaves a measurable trail. If you cannot measure it, we do not call it working.
- Managed, not handed over. The businesses that get the most from AI are the ones whose systems are monitored, refined and updated as the business changes. We stay, because the first version of anything is never the last.
- Honest about limits. AI cannot replace judgment, fix a bad business, or love your customers. We put what it cannot do on every service page, in writing. The agency that tells you what does not work is the one worth trusting with what does.
Who we are - A small team you can actually talk to.
You talk to the person who designs and runs your system, not a junior account manager. Behind him sits an always-on AI operations fleet, which is exactly the point.
- Ross Gordon, founder. 19 years in oil and gas operations, then ScottishWill: a will-writing business he built and automated until one person could carry the admin of four. He designs every engagement, reviews every build, and is the only person who sends client communications. Read his story.
- The Jarvis fleet. An always-on AI operations stack that researches, drafts, builds and manages the systems Ross designs and approves. It runs our businesses around the clock, which means the thing we sell you is the thing producing this sentence.
- The proof. ScottishWill, HALO Intervention Services and PCMG Property all run on the method: real businesses, live systems, honestly told on the proof page.
The formal details, for the record.
Legal identity
Assist IQ is a trading name of PCMG Consulting Services Ltd, registered in Scotland, Companies House number SC852814.
Where we are
5 St Murdochs Crescent, Arbroath, Angus, DD11 5DA. We serve Angus, Dundee, Aberdeen and businesses across Scotland and the UK, remotely.
Contact
hello@assistiq.co.uk, or tell us about your business directly. It costs nothing, and Ross replies within one working day.
Start with a free enquiry
Not a discovery call. Not a pitch with a calendar link. Five questions about how your business actually runs, and it costs nothing. Ross reads every enquiry himself and replies within one working day with a straight first answer: what looks worth automating, and what doesn’t.
If it looks like we can genuinely help, the next step is the AI Operations Day: one working day inside the business, followed by a written Opportunity Map. It shows what is hurting, what should stay human, and the best one or two jobs to prove first. That part comes later, and only if it makes sense for you.
Free to ask. No obligation. Ross replies personally within one working day.